“1946. This was taken in Lakeland, Florida. This was the first frozen orange juice for the commercial market. At that time people were very afraid of this. It took some time before the public accepted it.” LS
During World War II there was a demand for processed fruit so research funded by the Florida Citrus Commission in 1943 led to the development of frozen concentrate. A patent was awarded to research scientists from the commission which was assigned to the United States and the technology was made available “for the free use of the citrus industry.” The cans are marked ‘Packed by Florida Frozen Fruits, Inc., Haines City, Florida’. According to a display of citrus history in the Museum of Florida History in Tallahassee, FL frozen concentrate was first advertised in 1946, the same year that this photograph was taken by Loyd Sandgren while he was working for the Florida State Advertising Commission.
Tags: Florida, Florida Citrus Commission, Florida Frozen Fruits, frozen, Frozen Orange Juice, Haines City, historic photography, Orange Juice, vintage photograph
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One of the reasons we were victorious in WW II because we were innovative and were willing to do what was necessary to provide for our troops but also for the citizens. If we were forced into a WW III, the American people would panic. We don’t have the nerves to handle the pressures our fathers and grandfathers did in WW II. How sad, should this ever happen.