A window display showing “Costumes & Corsetry from Elizabeth I to Elizabeth II from the Formfit Collection of Historical Figurines” according to the sign behind the dolls of various queens and their undergarments. I’m sure Queen Elizabeth II would approve of the label under her figurine, “Majesty, youth, beauty and glamor combine themselves in this young queen. The smart outer look of today begins with the new Formfit underlook.”
The Formfit Company, started in 1917 was one of the largest manufacturers of foundation garments in the world. The company was later purchased by Jockey International.
Tags: advertising, dolls, Formfit, historic photograph, queen, Queen Elizabeth II, vintage photography, window display, women
