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10 posts. #advertising

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08 Jan 2018

The Old Gator Bowl

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An undated photo with no caption information of a youth football team in the old Gator Bowl. It might be a Police Athletic League team with the police officer in the photo. It is kind of amazing to think about how much the old metal bleacher stadium has evolved since it was built in the [...]

07 Dec 2017

Alpha-Bits Flying High in Downtown Jacksonville

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“This was a big deal downtown in the 60’s. They were making a commercial for POST Alpha-Bits right in front of the then Jacksonville National Bank.”  LS What are now referred to the trio buildings served as the backdrop for the filming of a commercial for Alpha-Bits cereal, a product first introduced by Post Consumer [...]

10 Sep 2014

Detroit Magazine Stand, 1939

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“This was a Cold Drinks and Cigar Store in a hotel in Detroit.  The date May 26, 1939. They had hundreds of different items that they sold.  I think its fun to look back at the prices when available.  The picture was taken on a 5X7 camera. The film was AGFA Safety Film.. I still [...]

18 Aug 2014

Cross Marketing, Money and Potato Chips

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Lay’s Potato Chips display in the window of the Florida National Bank of Jacksonville.  The sign say’s “Lay’s Potato Chips, Made In Jacksonville.  Always Fresh. Visit Out Plant 2910 West Beaver Street.” In the 1940’s H.W. Lay & Company was expanding and purchased Barrett Food Company in Jacksonville along with others in the Southeast and [...]

12 Mar 2014

Setzer’s On Florida Avenue And A Henry J

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“One of the super Setzer’s store.  It was located on Florida Avenue near Duval Street.  It was burned out during the race riot in the 60’s. Photo about 1952.”  LS Brothers Benjamin and Abraham Setzer arrived in Jacksonville in 1910 after fleeing Lithuania.  They started out in the Ice business and then started a lumber [...]

25 Dec 2013

Photos By Virgil Deane


Bathing Beauty and Photographer on the beach by Virgil Deane.  The print is showing a little age but the image is wonderful! Vintage Jacksonville recently received a packing box with hundreds of prints of photographs by Beaches photographer Virgil Deane from a Jacksonville resident who saved them from a trip to the dump when they [...]

17 Dec 2013

Hogan Street, 1947

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“This is what the old Jones Business College looked like in 1947.  Note the sign on top of the building, rates for the hotel started at $1.50.  This is looking North on Hogan St. from Bay Street.  The background was the Seminole Hotel.”  LS The Hotel Seminole is the largest building in the frame and [...]

13 Nov 2013

Bay And Davis Street Intersection, 1951

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“Here is a section of town that is gone.  Davis and Bay Streets.  This is torn down now.  In fact the overhead (Skyway) is built here, on the way to the Prime Osborn Building.  1951.”  LS This intersection of South Davis Street and West Bay Street was in the heart of the La Villa neighborhood’s [...]

15 Oct 2013

Main Street Car Dealerships, 1958

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“Here is the corners of Main and Orange streets.  It shows Claude Nolan, Inc. Cadillac dealers. The Henry McClellan’s English Ford.  The section on the right is now a motel.  Claude Nolan also moved out.”  LS The Claude Nolan Pontiac/Cadillac dealership building is still standing but has been empty and boarded up for many years. [...]

27 Sep 2013

Golf Window Display At The Sport Shop

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This is another great window display captured by photographer Loyd Sandgren.  He shot them at night to minimize the reflections in the glass but often the few reflections that still show up give clues as to the location when no notes were left behind with the print, which was the case in this photograph.  In [...]

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About Photographer Loyd Sandgren

I first met Loyd Sandgren in 1997 as I was putting photo gear back into my car after... Learn More