PM Deluxe Blended Whiskey sports themed store display from the early 1950′s. I could not find a lot of information about the brand except the name is one of the stable of products owned by Beam Global Spirits and Wine, Inc. the company that started life as Jim Beam. There are a lot of examples of PM Deluxe advertising and vintage bottles for sale from the 1940′s and 1950′s but then not much after that. Perhaps it is a brand that has been retired? I don’t spend enough time in liquor stores to keep track of the current product lines.
Somebody must have been paid the big bucks to come up with the advertising slogan, “For your pleasant moments ask for PM tonight.”