“Here is a window display at Cohen Brothers in the St. James Building on West Duval Street. I thought this was a very effective display, it looked like it was under water. 50’s.” LS
I’ve looked at thousands of Loyd’s prints and have many favorites but this one is just a classic. It is a beautifully surreal night scene with the reflection of a street light globe in the window. It is also an amazingly soft sell approach to advertising. More art than commerce. For those of you that may not know, the St. James Building now serves as Jacksonville’s City Hall building.
Tags: 000025, advertising, Cohen Brothers, historic photograph, night, St. James Building, swim suits, under water, vintage photography, window display
Love this! A precursor to the artsy Anthropologie windows, maybe? 🙂
You have to figure you had two ways to get the customer’s attention in the 50’s. Print advertising which looked pretty ugly on the local level and your window displays. There are only a few places I can think of around Jacksonville today that really put some imagination into their displays. Most simply do what the corporate offices direct them to do.