“This was a big deal downtown in the 60’s. They were making a commercial for POST Alpha-Bits right in front of the then Jacksonville National Bank.” LS
What are now referred to the trio buildings served as the backdrop for the filming of a commercial for Alpha-Bits cereal, a product first introduced by Post Consumer Brands in 1957. After a search of vintage Alpha-Bits commercials I found a couple from the 1970’s that used the flying, psychedelic, wheeled sailboat similar to the one in this photograph. It also appeared on the cereal boxes from the late 1960’s early 1970’s era.
Tags: 000550, advertising, Alpha-Bits, commercial, filming, Florida National Bank, Forsyth Street, historic photographs, Trio, vintage photography
