27 Aug 2014

Hogan And Church Street Intersection, 1950′s

12:01H

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“On the corner of Hogan and Church St. was the Harry James Insurance Building.  Then it became a bookstore and now a printing Co.”  LS

Both the Harry James Insurance Building and the Jones Brothers Furniture building are still standing.  Now both appear to be empty except a sandwich shop in the West Church Street corner of the old insurance building.  An interesting aspect of many of the downtown Jacksonville photographs that Loyd Sandgren took is how open and sun lit the street views look. Today there are more a few more tall buildings blocking the sunlight and the contemporary views along Hogan Street are more constricted with the elevated Skyway tracks intruding on the space and casting shadows on much of the street.

 

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21 Aug 2014

Ringside Action

12:15H

http://vintagejacksonville.net/contact/More Women’s Wrestling action by photographer Loyd Sandgren shot in the arena located at Main Street and Beaver Street.  The details of the crowd, seen better in the enlargement below are fascinating.  The men’s straw hats, cigarettes being smoked.  Then there is something about the guy sitting in the right of the frame with the mustache and jacket and no shirt on that makes me think he has a story of his own.

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18 Aug 2014

Cross Marketing, Money and Potato Chips

15:10H

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Lay’s Potato Chips display in the window of the Florida National Bank of Jacksonville.  The sign say’s “Lay’s Potato Chips, Made In Jacksonville.  Always Fresh. Visit Out Plant 2910 West Beaver Street.”

In the 1940’s H.W. Lay & Company was expanding and purchased Barrett Food Company in Jacksonville along with others in the Southeast and by 1956 it was the largest manufacturer of potato chips and snack foods in the United States. This was probably a window in what is now called the Edward Ball Building on 214 North Hogan Street.  It was originally built as the Florida National Bank Building in 1961.

 

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05 Aug 2014

Intersection Of Union And Market Streets, 1947

12:15H

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“This is the way Union and Market Streets looked in 1947.  Some old run down houses and not many people went in that area  The reason for the picture was to show the scene of a accident. I very seldom went in that area.  What a difference today.  This street now leads to the Mathews Bridge. Thousands of cars go by this corner.  Much wider streets and now its paved.”  LS

One of the many things Loyd Sandgren photographed to survive were accident scenes for insurance companies.  Sometimes he covered the actual event, other times he simply photographed the locations after the fact.

 

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30 Jul 2014

On Dating A Professional Wrestler

12:00H

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This is not the best image technically from Loyd Sandgren’s professional wrestling images but the note Loyd attached to the original print was too good not to share.

Here was one girl throwing another one like she was light as a feather.  Names I don’t remember but I sure remember the fights.  They were good looking and I dated one for some time.  When she told me to hold her, I did.  When she held me it was almost always in a wrestling hold. I liked it, but I didn’t. 1950’s”  LS

 

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23 Jul 2014

Beach Photo Shoot

12:00H

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Undated photo shoot at the beach.  The photographer looks like Virgil Deane working with a 4×5 Speed Graphic camera and a flash while an assistant holds a second flash to help fill in the harsh midday sun shadows on his subjects.

 

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05 Jun 2014

Summer School At The Beaches?

11:24H

http://vintagejacksonville.net/contact/This is another of photographer Virgil Deane’s images showing a classroom at one of the schools at Jacksonville’s beaches in what appears to be a warmer than usual day judging by the open jalousie windows and the relaxed dress code.  None of the photographs I have of Virgil Deane’s work have any caption information so if you can help identify the school or any of the people in the photograph please share the information and I will update the post accordingly.

 

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29 May 2014

Loyd Sandgren Business Card, 1950′s

12:15H

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One of Loyd Sandgren’s business cards from the 1950′s. He made these himself and printed them on photographic paper.  The high angle view of Hemming Plaza shows it when it had a bandshell. The Tourist and Convention office was housed there and there was a billboard in the corner of the park.  The photo may well have been taken at the same time as he shot this wider view of the same scene. The 22 E. Beaver Street is the address of one of a number of studios that Loyd Sandgren worked from around downtown Jacksonville at different times in his career.  The Loyd Sandgren Photographers reference interests me since I know of no time that he had other photographers working with or for him.

 

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20 May 2014

Frozen Orange Juice, The Early Years

12:15H

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“1946. This was taken in Lakeland, Florida.  This was the first frozen orange juice for the commercial market.  At that time people were very afraid of this.  It took some time before the public accepted it.”   LS

During World War II there was a demand for processed fruit so research funded by the Florida Citrus Commission in 1943 led to the development of frozen concentrate.  A patent was awarded to research scientists from the commission which was assigned to the United States and the technology was made available “for the free use of the citrus industry.”  The cans are marked ‘Packed by Florida Frozen Fruits, Inc., Haines City, Florida’.  According to a display of citrus history in the Museum of Florida History in Tallahassee, FL frozen concentrate was first advertised in 1946, the same year that this photograph was taken by Loyd Sandgren while he was working for the Florida State Advertising Commission.

 

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07 May 2014

Bodybuilder And Radio Personality, 1960′s

12:15H

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Bodybuilder Gene Hill inspects the bicep of WMBR Radio personality Tommy Tucker during a bodybuilding competition at the old bandshell at Jacksonville Beach in the early 1960′s. You can tell by the cigarette in Tucker’s hand that the event was all about healthy living.

 

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About Photographer Loyd Sandgren

I first met Loyd Sandgren in 1997 as I was putting photo gear back into my car after... Learn More