19 Nov 2014

Florida State Theatres Inc. 1954

12:15H

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“The Florida State Theatres Inc. Maintenance & Supply Departments plus the Concession department on 323-325 E. Bay Street as it looked in 1954.”  LS

After contacting Tisha Shelden with the League of Historic American Theatres, she made contact with Numa Saisselin, the President of the Florida Theatre Performing Arts Center in Jacksonville who provided some background on the company.  According to Saisselin, “The Florida Theatre was the headquarters of the Florida State Theatres chain, also known as ABC Florida Theatres. Their offices were in the office building above the lobby of the current Florida Theatre, and included a screening room. All the managers of all the other theatres in the chain would come here for previews of new releases.”

I then spoke with Will Henley, the publisher of EU magazine and he filled in the final piece of the puzzle regarding this building.  It was used as a warehouse for supplies and maintenance for the theatre chain.  “I went to work for them (ABC Florida Theatres) in 1972. In the early 70’s there were around 78 theaters in the chain around the state and we would service them.  We bought everything in bulk and we would send them out to theaters.  1979 we moved out of the Florida State Theatre building and in the early 80’s we moved out of the warehouse.

The building, built in 1904, is now being converted into a restaurant by former New York Jets wide receiver Laveranues Coles, Jr.

To the right of the Florida State Theatres building is the home of Bartley’s Coffee Company.  The business was purchased by Martin Coffee Company in 1957 and the company is still doing business in Jacksonville from another location.

 

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14 Nov 2014

Famous LIFE Photographer Philippe Halsman

11:40H

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Internationally known photographer Philippe Halsman speaking at the 19th. annual convention of the Florida Professional Photographers organization photographed by Jacksonville Beach photographer Virgil Deane.  Halsman held the record for the most photographs  to appear on the covers of Life Magazine with 101.  He collaborated with artist Salvador Dali on projects for over 35 years making iconic images of the creative master.  He also become known for his Jump series that he started in the 1950’s.  At the end of his scheduled photo shoot he would ask his subjects, usually famous celebrities or political figures, to jump for his camera and he would photograph them.  A collection of those images was published in book form in 1959.  Halsman died in 1979.

According to Kaye Newsome, the current Executive Director of the Florida Professional Photographers organization, Virgil Deane was the president of the group in 1955, so I would assume this photograph was taken around that time.

 

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07 Nov 2014

Hippie Chick Belly Dancer

11:34H

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One of the two random photos of belly dancers found in the Loyd Sandgren collection. Despite the period costume, the glasses on the dancer and the hair style place this photo as late 1960’s early 1970’s. Check out the other frame here.

 

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30 Oct 2014

Johnson & Johnson Sales Winner Sam Dunlap

12:08H

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Johnson & Johnson sales award winner Sam Dunlap from the Loyd Sandgren Collection.  Probably shot in the late 50’s or early 60’s.  No information was attached to the print so if anyone has any information about Mr. Dunlap they would like to share I would welcome the addition.

Founded in 1886 the Johnson & Johnson company started with establishing standards for antiseptic wound treatment and went on to create the first commercially available first aid kits.  Their development of hygiene and personnel care products continued to grow with Johnson & Johnson expanding their factory presence to England in the 1920’s.  I communicated with the company’s historian to see if she could provide some additional information about this photograph and this was the reply.  “While Johnson & Johnson currently does have a modern operating company in Jacksonville (Vistakon) the photo you have was taken long before that operating company existed.  During the era of the photo, The Johnson & Johnson Family of Companies had a sales force across the United States, but we don’t have any information regarding specific sales offices or employees in Jacksonville that the company may have had during that era.”

 

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23 Oct 2014

1952 View Of Downtown Jacksonville

11:35H

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This was shot in 1952 according to a note on this Loyd Sandgren photograph of downtown Jacksonville.  It appears to have been shot from one of the upper floors of the building now called Residences at City Place, originally built as an apartment building in 1949 on West Ashley Street.  The view is looking South down North Julia Street toward the St. Johns River.  In the lower left is the corner of the Federal Reserve Bank Building which had just been completed when this photograph was taken. The building now houses the Jacksonville Fire And Rescue Headquarters.  On the next lot, half empty in this photograph, the new headquarters for the Independent Life and Accident Insurance Company would be built.  It was completed in 1955. The large parking lot would be the location of the Woolworth’s and J.C. Penney’s building which opened in 1954 fronting Hogan Street and behind that the Robert Meyer Hotel which was built in 1960 along North Julia Street.  It was demolished in 1998 to make way for the new Federal Courthouse building which now fills the entire city block.

 

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10 Sep 2014

Detroit Magazine Stand, 1939

12:00H

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“This was a Cold Drinks and Cigar Store in a hotel in Detroit.  The date May 26, 1939. They had hundreds of different items that they sold.  I think its fun to look back at the prices when available.  The picture was taken on a 5X7 camera. The film was AGFA Safety Film.. I still have the negative.  I got talking to the young lady at the counter (I tried to get a date with her) she told me NO.  She did tell me that the job paid well, $12.00 a week and only six days a week.  Some difference in today’s pay.  I know they sold Coca-Cola there but I don’t see any ads.” LS

This is not a Jacksonville image but it is a great photograph from Loyd Sandgren’s early days as a professional photographer at a large commercial studio in Detroit, Michigan before he enlisted in the Navy and was stationed at Mayport Naval Station during World War II.  The Life Magazine cover featuring first lady Eleanor Roosevelt was dated May 29, 1939.  Many of the magazine titles for sale are still in print today.  The Look magazine dated June 6, 1939 with the bathing beauty on the cover promotes an interesting inside story, “Adolf Hitler, A Revealing New Biography And Amazing Prophecy”.  On September 1, 1939 Germany invaded Poland setting W.W. II in motion.

 

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04 Sep 2014

Looking South Down Main Street

12:00H

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A late 1940′s view looking South down Main Street from the corner of 1st. Street in Springfield.  The downtown skyline can be seen in the distance.  Great Jax Beer billboard over the roof of Jack Brooks Motors and Troger’s Garage.   A portion of the city waterworks park can be seen to the right of the image across Main Street.

 

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27 Aug 2014

Hogan And Church Street Intersection, 1950′s

12:01H

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“On the corner of Hogan and Church St. was the Harry James Insurance Building.  Then it became a bookstore and now a printing Co.”  LS

Both the Harry James Insurance Building and the Jones Brothers Furniture building are still standing.  Now both appear to be empty except a sandwich shop in the West Church Street corner of the old insurance building.  An interesting aspect of many of the downtown Jacksonville photographs that Loyd Sandgren took is how open and sun lit the street views look. Today there are more a few more tall buildings blocking the sunlight and the contemporary views along Hogan Street are more constricted with the elevated Skyway tracks intruding on the space and casting shadows on much of the street.

 

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21 Aug 2014

Ringside Action

12:15H

http://vintagejacksonville.net/contact/More Women’s Wrestling action by photographer Loyd Sandgren shot in the arena located at Main Street and Beaver Street.  The details of the crowd, seen better in the enlargement below are fascinating.  The men’s straw hats, cigarettes being smoked.  Then there is something about the guy sitting in the right of the frame with the mustache and jacket and no shirt on that makes me think he has a story of his own.

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18 Aug 2014

Cross Marketing, Money and Potato Chips

15:10H

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Lay’s Potato Chips display in the window of the Florida National Bank of Jacksonville.  The sign say’s “Lay’s Potato Chips, Made In Jacksonville.  Always Fresh. Visit Out Plant 2910 West Beaver Street.”

In the 1940’s H.W. Lay & Company was expanding and purchased Barrett Food Company in Jacksonville along with others in the Southeast and by 1956 it was the largest manufacturer of potato chips and snack foods in the United States. This was probably a window in what is now called the Edward Ball Building on 214 North Hogan Street.  It was originally built as the Florida National Bank Building in 1961.

 

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About Photographer Loyd Sandgren

I first met Loyd Sandgren in 1997 as I was putting photo gear back into my car after... Learn More